Did you know that carrots are a superfood? They contain beta carotene, which is the pigment in carrots. Beta carotene is the precursor to Vitamin A, which means that beta carotene only converts to vitamin A as our bodies need it. Beta carotene is only found in vegetables and to a lesser extent in fruits. The more intense the color of the veggie/fruit, the higher the beta carotene content. Beta carotene in carrots is also an antioxidant that may help reduce the risk of certain cancers and protect your cells from damaging free radicals. Free radicals are believed to play a significant role in inflammation, disease, and aging.